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Well, it all depends on what your most important marketing issues are. The great advantage of a Freelance Marketing Director is that he can put your entire marketing strategy in context. A PR professional might look at every issue as a PR opportunity and an online specialist might not look offline for answers.
MarketingHat only does customized work that fits your particular needs right now. Every company is at a different stage in their marketing evolution so no two solutions look exactly alike. For perspective, here are the most common types of projects:
Positioning
The only winners in the business world are those with crystal-clear positioning. Your brand, product, service or cause needs to hold a unique position in the marketplace. Are you truly differentiated versus your competition? MarketingHat can help you determine & communicate the right positioning for your brand or product.
Naming
Good positioning deserves a good name that telegraphs that position to whoever encounters it. You want a name that isn’t just cute but also communicates in a way that is consistent with your positioning. MarketingHat has generated great names for products, services, companies and non-profits.
Marketing Plan
A great marketing plan is not just one activity and it’s not a laundry list of all the things you could possibly do. A great marketing plan is put together considering the target audience, the competitors, company capabilities, and a variety of marketing functions. If you’re not sure whether you have a world-class marketing plan, MarketingHat can help create or refine the plan.
Customer Insights
Understanding customers and what motivates them is how businesses can add value with products & services that capitalize on their needs & wants. Small businesses usually have a good understanding of the basic consumer wants, that’s how they got to where they are. However, there comes a point where even small businesses no longer have a total understanding of their customers. MarketingHat uses a variety of market research techniques to delve deeper into unlocking customer insights, including conducting ethnography in partnership with On-Site Research Associates.
Online Marketing
Are you new to online marketing? Or are you looking to transition your existing business and/or replicate an offline business online? Technologies and techniques of online marketing are changing at warp speed and you need to keep up to speed. If you are not sure where to start then let your Freelance Marketing Director guide you on the ins and outs of search, email, banner, affiliate, community and other web marketing programs.
Do you have an online program but your click through is decreasing and conversion rates are down? Let your MarketingHat Freelance Marketing Director review your program and give you some recommendations that will be sure to increase results across all of your programs including online advertising, search engine marketing (PPC), landing page optimization, community and more. Don’t wait another day, give MarketingHat a call for a free consultation that includes our competitor keyword evaluation.
When you need a world-class marketer on your team contact MarketingHat at (206) 778-2541 or coach@marketinghat.biz
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