Need a Marketing Director or VP who has real, broad marketing expertise? With MarketingHat, you will receive accessible and affordable service, and customized work to fit your needs on a Marketing Director for Hire basis. You are at a different stage in your marketing development than any other company, so no two solutions will look exactly alike.

Here are the most common services MarketingHat can provide:

POSITIONING
Your brand, product, service or cause needs to hold a unique position in the marketplace. Are you truly differentiated versus your competition? MarketingHat can help you determine & communicate the right positioning for your brand or product.

NAMING
Good positioning deserves a good name. You want a name that isn’t just cute, but also communicates consistent positioning. MarketingHat has generated strong, memorable names for products, services, companies and non-profits.

MARKETING PLAN
A marketing plan is not a simple laundry list of all the things you could possibly do. An effective marketing plan is put together considering the target audience, the competitors, company capabilities, and a variety of marketing functions. Not sure if you have a world-class marketing plan? MarketingHat can help create or refine it for you.

COMPETITIVE ANALYSIS
Knowing what your competitors are doing is important to the survival of your business. MarketingHat can conduct a thorough review of competitor websites, stores, products, services and trade sources and provide you with a complete competitor analysis grid.

CUSTOMER INSIGHTS
There comes a point where businesses find they no longer have a total understanding of their customers or what motivates them. MarketingHat uses a variety of market research techniques to delve deeper into unlocking customer insights, including conducting ethnography – online customer surveys or in-person interviews – in partnership with On-Site Research Associates.

OTHER
Please contact us if you have other marketing needs not listed here. MarketingHat’s combined 30+ years experience covers a broad range of marketing. We’d be happy to discuss your needs further to see if we can help.