We've helped several businesses determine their positioning and naming, have created new pricing structures and promotions, and conducted insightful market research that led to compelling new business lines. Take a look at some of our interesting case studies and read some client testimonials.
CASE STUDIES
T-MOBILE - www.t-mobile.com
Situation: T-Mobile, a US wireless carrier with over 20 million subscribers, needed several brainstorming sessions to address specific segments, strategies or communication issues.
Click here to read the full T-Mobile case study.
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FRESH TRACKS CANADA – www.freshtracks.ca
Situation: Fresh Tracks, an online travel booking business providing custom trips to Canada or Alaska, needed help in taking their marketing to the next level including developing a clear brand positioning, direction on how to implement effective marketing programs and discovery of “what’s next” in their marketing.
Click here to read the full Fresh Tracks case study.
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SAFE HARBOR Technology Corporation – www.safeharbor.com
Situation: SafeHarbor Technology Corporation, an expert at moving customer service to the Web for their clients (American Airlines, IBM, T-Mobile, Washington Mutual, the State of Washington, SunTrust Banks) hired MarketingHat to direct all aspects of its in-house marketing efforts including brand positioning, sales support, lead generation, direct marketing, and public relations.
Click here to read the full Safe Harbor case study.
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ONTELA – www.ontela.com
Situation: Ontela makes it incredibly easy for mobile phone users to upload their camera phone pictures to online photo albums like Photobucket. Ontela turned to MarketingHat to boost consumer adoption of its Photobucket Mobile Uploader product.
Click here to read the full Ontela case study.
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TESTIMONIALS
Harry is a highly versatile management consultant with deep marketing expertise. Great facilitator. Exceptional person. If you have a project that needs vetting or development, or if you simply need to think out of the box, Harry can help get you there.
- Joe Mallahan, VP Operational Strategy T-Mobile
Harry is a pleasure to work with. He is not like so many consultants - he does not tell you how to run your business. He coaches you to come up with great solutions - and in my book that is much more valuable. I would recommend Harry to anyone interested in growing their business.
- John Parker, President Fresh Tracks Travel
Harry works "for you" not for himself.
- Diane Jochimsen, President White Raven Financial Services
Harry's talent is in asking just the right questions that need to be asked before spending one dime or one ounce of energy on marketing. He's an excellent marketing strategist.
- Lorraine Howell, Owner Media Skills Training
Harry is an extremely talented business leader who has an invaluable blend of visionary creative skills and general management savvy. His marketing and general management background, mixed with his curiosity and idea generation skills make him a truly unique asset to bring into an organization.
- Matthew Park, CMO Bird's Eye Foods
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