Hear what clients have to say about Harry A. Thomas, Freelance
Marketing Director & take a look at some interesting case
studies.
Testimonials
“Harry is a pleasure to work with. He is not like so many consultants - he does not tell you how to run your business. He coaches you to come up with great solutions - and in my book that is much more valuable. I would recommend Harry to anyone interested in growing their business.”
- John Parker, President, Fresh Tracks Travel
“Harry works "for you" not for himself.”
- Diane Jochimsen, President, White Raven Financial Services
“Harry's talent is in asking just the right questions that need to be asked before spending one dime or one ounce of energy on marketing. He's an excellent marketing strategist.”
- Lorraine Howell, Owner, Media Skills Training
“Harry helped me put the framework around my vision- he put me in print!”
- Jeanne Watanabe, President, 360 Home
"As a result of working with Harry, my non-profit was able to come up with its core values, Key consumer insights, and name. Thank you Harry! You're the greatest!"
- David Jones, Founder and President, Father Talk
"He was able to determine several edges that we had over the competition, the best end users to market to, and the best name to give the product. He basically “rolled up his sleeves” and became a member of our team."
- Gary & Stephany Crawford, President & VP, Guardian Birdhaze Systems
CASE STUDIES
Fresh Tracks Canada
www.freshtracks.ca
Situation:
Fresh Tracks, an online travel booking business providing custom trips to Canada, needed help in taking their marketing to the next level including developing a clear brand positioning, direction on how to implement effective marketing programs and discovery of “what’s next” in their marketing.
Solution:
Conducted Customer Says survey in order to better understand the Fresh Tracks customer. Based on research findings, developed a clear brand positioning including identifying a unique selling proposition that would resonate with the Fresh Tracks customer. Provided Fresh Tracks with a written creative brief including revised tagline and clearly stated customer benefits that was used to guide the re-design and revised copy for the website and product development. Worked with Fresh Tracks management to develop a marketing plan that included new testing options for online marketing and new promotional offers such as the “Whistler Price Guarantee”.
Results:
· Developed customer profile including identifying customer needs and preferences
· Uncovered key drivers of satisfaction by product type
· Dramatically shifted the mix of email versus phone inquiries by 25% (phone inquiries, with a higher closing rate are more consistent with new unique selling proposition)
· Obtained testimonials for use in future marketing efforts
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Far Fetched Imports
Situation:
Far Fetched Imports, a retail furniture and accessories business offering unique furniture at unique prices wanted clarification on whether or not they were headed in the right direction with their marketing and whether they were missing anything. What they were missing was clear positioning, balancing retail versus branding efforts as they prepare for company expansion.
Solution:
Made recommendations on balancing the need for building a brand with the need for driving retail results by restructuring marketing messages to achieve both branding and retail objectives. Defined Customer Relationship Cycle and recommended appropriate marketing activities at each stage. Developed a marketing calendar that included recommendations for integrated marketing events and power periods. Introduced new retail strategies such as up-sell, cross promotions, in-store events and new store opening plans. Made recommendations for improvements to their advertising program, including using a standard template design and inclusion of “media flighting”.
Results:
Annual retail marketing calendar.
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Wiggins Custom Woodworks
Situation:
Wiggins Custom Woodworks, a custom home remodeling company that handles everything to create a dream room for their customers designed and built to their own specifications, needed help clarifying their brand positioning and in developing a strategy for building a premium brand in the Northwest.
Solution:
Reviewed customer feedback in order to better understand Wiggins Custom Woodworks’ customers. Based on research findings, developed a clear brand positioning strategy to build a premium brand including identifying a unique selling proposition that would resonate with their customer. Recommended that WCW align both their marketing and operations behind the brand positioning, including; redesign of their logo, merchandising changes and establishing a new sales process. Developed new customer acquisition strategy and implemented key marketing and sales measurements of success.
Results:
Alignment of marketing and operations behind new positioning.
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T-Mobile
Situation:
T-Mobile, a national st1:country-region>US wireless carrier with over 20 million subscribers, needed several brainstorming sessions to address specific segments, strategies or communication issues.
Solution:
Used unique venue and creative brainstorming exercises that helped participants develop empathy for the target segment in approaching new product / service ideas. Facilitated ideation sessions on various topics including rate plans, retail strategy, marketing messaging and the integrated marketing calendar process.
Results:
· Generated over 100 problem statements or “fresh approaches” to company issues
· Generated hundreds of viable ideas, some of which have been launched or are in various stages of launch
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When you need a world-class marketer on your team contact MarketingHat at (206) 778-2541 or coach@marketinghat.biz
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