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Why not hire a freelance marketing director to run your market research for you.
Listening to customers and taking action – there’s a wealth of information available from listening to your customers. The trick is in understanding the right questions to ask, how to get honest answers and knowing how to analyze the results. Until now, only big companies with dedicated market research departments have been able to get the kind of customer insights that translate to business results.
Why Customer Says?
Customer Says is a service from MarketingHat for design, collection and analysis of customer surveys. Because MarketingHat is your world-class marketing expert, you get actionable recommendations on your customer feedback.
Most businesses do not ask customers what they think of their service. Those that do ask may be unintentionally asking biased questions and not getting totally honest feedback. Customer Says provides candid feedback from your customers and professional analysis of what it means and what to do with it.
And best of all, the Customer Says service is affordable. A standard survey is $2,000 for design, collection and analysis of up to a 20 question survey. These surveys are not do-it-yourself, they are professionally designed and custom-made to fit your business needs.
Benefits
Companies that field a Customer Says survey get:
- Candid feedback from a representative sample of your customers
- A complete customer profile so you can segment
- Understanding of key drivers of satisfaction for your customers
- Understanding which customers are more satisfied and why
- Honest answers from customers because the collection is from a neutral 3rd party
- Testimonials and potential opt-in for future marketing programs
Testimonial
"Half the questions and twice the insight! Using Harry's Customer Says service for our customer satisfaction survey was a great decision for OMAC. He quickly translated our broad ideas about what we wanted to learn into concise, focused survey questions. His insight into the survey results were profound and a week rarely passes at OMAC without a reference to "What Harry Said." Working with Harry gave us fresh insights into our customer base, the confidence to believe in our survey data, and a clear set of customer-focused business strategies going forward."
- Steffen Nelson, President
Objective Medical Assessments Corp
When you need a world-class marketer on your team contact MarketingHat at (206) 778-2541 or coach@marketinghat.biz
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