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Harry A. Thomas is a world-class expert and senior level marketer who can offer you marketing expertise just when you need it at a price you can afford. He has an MBA from one of the top business schools in the country (The Wharton School) and marketing training from some of America’s top marketing companies (General Mills, Johnson & Johnson, T-Mobile and Verizon Wireless).
Harry has 20 years of experience in all aspects of marketing, building large brands and small. He’s an award winning marketer with accomplishments across many functions including: Positioning, Advertising, PR, Pricing, Promotions, Analysis & Planning, Naming, Market Research and New Products. Some of his notable accomplishments include:
- An “Effie” award for best new product launch campaign at T-Mobile
- T-Mobile brand introduction reaching 80% brand awareness in 12 months.
- The Chairman’s Innovation Award at General Mills.
- Dramatic improvement in employee satisfaction at Verizon Wireless.
- Advertising campaigns recognized by AdWeek and Ad Age.
- Turnaround of the Bisquick franchise.
As a Freelance Marketing Director, Harry is an unbiased advocate for doing the right marketing project for the client. He’s helped several businesses determine their positioning & naming, allowing them to compete in a more profitable way. He has created new pricing structures and promotions, getting maximum revenue out of existing products & services. His insightful market research has led to numerous new business ideas. He has also used his gift for leading teams in brainstorming sessions for new product or service ideas to generate thousands of viable ideas, some of which have launched or are in various stages of launch.
Harry has extensive non-profit experience, including serving on the boards of Technology Access Foundation (TAF), the Jackie Robinson YMCA, Katahdin and Education Transfer. He was also instrumental in the Siyeza project, an inner-city food manufacturing initiative in North Minneapolis that won the Ron Brown award for Corporate Leadership.
Harry has an MBA from The Wharton School of the University of Pennsylvania, a B.S. in finance from Penn State University and is a graduate of Seattle’s Leadership Tomorrow program.
About Carmen Williams-Arnevik, Freelance Marketing Director:
With almost twenty years of marketing communications management experience across various industries including manufacturing, consumer goods, retail, technology and e-Commerce, Carmen Williams-Arnevik has provided both product and service firms with the direction necessary to take the organization's overall marketing strategy to the next level of success.
Her accomplishments include national and global marketing campaigns for such companies as Getty Images (EyeWire.com), GiftCertificates.com, Clearly Canadian Beverages and Umbro Soccer Equipment & Apparel. Carmen has also worked on various other consulting and / or client projects including for Microsoft, Captaris Software, Fluke Networks, SouthCenter Mall, Audio Video Unlimited, CruiseShipCenters.com, BC Gas, Shell Oil, Tourism BC and BC Rail.
Carmen’s knowledge spans all aspects of marketing, including Online Marketing, Direct Marketing, Advertising, PR, Promotions, Strategy & Planning, Market Research, Product and Brand Marketing.
Carmen spent the first half of her career in Vancouver, BC and Calgary, AB Canada before relocating in 2001 to Seattle with Getty Images where she managed the global marketing for the EyeWire.com brand. If you are looking to expand your business into the Canadian market or looking at growing your eCommerce business globally, give her a call.
When you need a world-class marketer on your team contact MarketingHat at (206) 778-2541 or coach@marketinghat.biz
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a call at 206-778-2541
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